Articles Tagged with education

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Social media mirrors the dynamic features of a natural ecosystem. Which niche you are going to fill? Here are four examples with loving snarkitude – feel free to add more in comments.

Hamsters constantly post small updates on every aspect of their life. Favorite habitats are Twitter and Facebook. They eat any small scrap of feedback up. Want to know what they had for dinner or what their kids did this afternoon? They will be spinning along on their wheel of self-absorption assuming the whole world is fascinated. If you are a dear friend or a family member I might be interested in this – in small doses. If you are an acquaintance – not so much.

Owls save their powder for long blog posts on their theory of life – posting infrequently but weighing down your RSS reader with dense prose. Favorite habitats are Blogger or their own bespoke blog. They eat spam comments by the barrel and sustain themselves on the infrequent genuine comment that validates their sense of importance. They sit on the Internet’s roof and hoot out who, how, and why? But really – why?

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London – BETT claims to be the largest education technology convention in the world. From what I could see the scale of the show is about the same as ISTE (nee’ NECC) in the US, although the content is distinctly more international. There are some differences from US education trade shows, but the differences were not vast.

What follows are the impressions of a first time attendee and the lessons I hope I remember for next year.

Overall Take

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56u6u6uEd Note: One of my favorite thinkers and practitioners on engaging kids deeply with Math and Science is Jim Bower. Jim is that rare combination of theorist and practitioner who is successful in both realms. He is both a Professor of Neuroscience at UTSA and the Founder/CEO of Whyville.net, arguably the stickiest web destination for learning ever created.

Jim has strong opinions, but he has earned the right to hold them through deep thinking and risk taking that applies his theories successfully in the real/virtual world.

Please invest the time to read Jim’s post where he challenges us to see why the web is making us smarter, not dumber. The TEDx video then answers the question of exactly how you do this.

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Education spending patterns have been abnormal for several years. Publishing used to follow very predictable patterns – no more.

Between the Great Recession and ARRA Stimulus funds we have been living in an era of seesaw budgets for three years. Since education spending lags the general economy by up to 3 years this will continue until at least 2014.

I can remember entire decades where budget flows were so steady that you could predict the entire year within +/- 10% after the first three months. In 2008, 2009, and 2010 the first half of each year told you very little about the second half.

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broken_glassToday’s walkabout focuses on a fundamental shift in the instructional materials industry away from the scale economics of the big textbook publishers to the value of niche focused expertise. I believe this is the future of our business.

In a world where Home Depot crushes the local hardware store only themselves to be crushed by Lowes this probably sounds foolish. Why shouldn’t Pearson and Houghton Mifflin Harcourt do the same in education? In their business model everything becomes a commodity and low prices rule. Indeed – that is precisely what has happened over the past couple of decades in education.

But there are fundamental and intersecting trends that are leading us away from this model and in a fresh new direction.

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HAG16Over the past couple of decades education publishing has been characterized by waves of consolidation into a handful of giant conglomerates. This is a typical pattern in an industry as products commoditize.

If products are effectively interchangeable (commodities) competitors gain competitive advantage through industrial scale cost management (economies of scale). Bigger warehouses, off-shoring production, distribution networks built on fleets of professional salespeople, and access to capital drove smaller players into the arms of Pearson, McGraw-Hill, Houghton Mifflin (Harcourt), and Scholastic.

We can see that they became huge – but what were the market forces that drove them to do this?

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noosetie50% of the men did not wear neck ties at this year’s Frankfurt Book Fair. Traditional publishers are struggling with appropriate responses to digital transformation and aping the casual style of Silicon Valley seems to be popular. Interesting fact – if you wear a suit without a tie you still look like a Book Rep.

This sartorial mis-match of rhetoric and reality summed up a lot of what I observed. Publishers are saying all the right things, but they haven’t quite figured out how to do them.

Educational Publishing Leaders

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E.D. Kain over at Balloon-Juice has a fascinating saunter through crime stats since video games became widely popular.

According to the FBI, since 1990 violent crime has been on a steady decline. E.D.’s basic hypothesis is that some of this can be attributed to people experimenting with rage and mayhem in video games and learning how to manage their emotions more effectively as a result.

Those of us advocating for video games in the classroom have been making a related argument. By allowing kids to experiment with activities that are too dangerous, too expensive, or too time consuming we can broaden their experience and expose them to epistemic frames they would not normally have access to. In the case of violence – it is far safer for everyone to experiment with it virtually.

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“With the right support and intervention…people with learning disabilities can succeed in school and go on to be successful later in life.” Wikipedia

Last week PCI acquired SpellRead, Momentum Math, Text Connections, Summer Ventures, and an unreleased Algebra program from Kaplan. I don’t normally use this blog to talk about what we are doing specifically at PCI, but given that this is an unorthodox move in these economic times I thought I’d lay out the case for the acquisition.

These intervention programs target reading or math and they fit snugly into our line of products for academically challenged students. They are age appropriate for middle and high school students who are significantly behind grade-level expectations and need intensive, small-group instruction.

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IMG_0069.jpgIn discussing the potential for ads in e-books – the latest hail mary pass of traditional media – Paul Carr at TechCrunch dropped this gem:

It’s a compelling argument, but like so many compelling arguments made about the future of books, it’s also hampered by consisting almost entirely of bullshit.

He then goes on to rend the idea to tiny shreds. Its an enjoyable read because he brings common sense and an attitude to area rife with guessing and angst.

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