Articles Tagged with ebook

September 29, 2010

Getting the Units Right = Sound Publishing Strategy

WindowsAlbumSet When textbooks go fully digital what will schools buy? Will they buy individual lessons, units of 2-3 weeks length, or full curriculum that span a year the way they do today? This is the $5 billion question facing our industry.

Mike Shatzkin has an excellent post on this topic over at The Shatzkin Files. His framing is concise and revealing for those of us mapping out strategy for the analog to digital transition in instructional materials.

He was on a working group preparing for a talk about copyright across different publishing markets:

August 31, 2010

Quote of the Week – Publishing Edition

By Lee Wilson

In discussing the potential for ads in e-books – the latest hail mary pass of traditional media – Paul Carr at TechCrunch dropped this gem:

It’s a compelling argument, but like so many compelling arguments made about the future of books, it’s also hampered by consisting almost entirely of bullshit.

He then goes on to rend the idea to tiny shreds. Its an enjoyable read because he brings common sense and an attitude to area rife with guessing and angst.