50% of the men did not wear neck ties at this year’s Frankfurt Book Fair. Traditional publishers are struggling with appropriate responses to digital transformation and aping the casual style of Silicon Valley seems to be popular. Interesting fact – if you wear a suit without a tie you still look like a Book Rep.
This sartorial mis-match of rhetoric and reality summed up a lot of what I observed. Publishers are saying all the right things, but they haven’t quite figured out how to do them.
Educational Publishing Leaders