Last December I penned (keyed?) a relatively optimistic piece about education spending, with the conclusion that the textbook adoption market was in a crash but supplemental materials were in a short-term stall. I had it right on the first point and wrong on the second – we have seen a full blown market crash across the board this year. There are still sound reasons for long term optimism, but the near term remains grim.
After the election I decided to read Nate Silver’s book “The Signal and the Noise: Why So Many Predictions Fail – But Some Don’t”. I was hoping to find insights on why I’d gotten it wrong, and so far I’ve not been disappointed.
Early on he outlines the distinction between risk and uncertainty in a way that is highly relevant to how we understand where we are in education publishing.
The Education Business Blog


These are grim days for the world of education. Funding cuts past, present, and future loom over schools and districts. Class sizes are swelling, essential services are being trimmed, and any spending decision that can be delayed is sitting in limbo.
Is the instructional materials market in the tank? I’ve spoken with people at a dozen companies who are all seeing the same thing – since November 1st a moderately down market has dropped like a stone. A senior executive at one of the big 4 publishers flatly stated that this was the worst he’d seen it in 35 years. I’m inclined to agree.
Yesterday the minority in the Senate ended the chances that the 
Education jobs fell for the first time since 1959 while enrollments were increasing. There were only three other years in the past 50 years where education employment shrank – and all of them were during periods of declining enrollment as the baby boom petered out.
By Doug Stein
This article is based on notes from a panel at the
What impact will the