Articles Posted in K12 Publishing

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NFImageImportLast week the New York Times published a piece titled $200 Textbook vs. Free. You Do the Math by Ashlee Vance.

Today we take up the challenge posed in the title and demonstrate that Open Source Textbooks are twice as expensive as books in the K12 market.

Let me state right up front that I’m all for using economic and technology forces to drive costs down while improving services. I agree that Open Source instructional materials have a place and will play a role in coming years in doing exactly this. But they are not the panacea painted by their advocates in the article.

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This is creative thinking at work. How do you arrest someone for cleaning a tunnel – even if it looks like graffiti? I imagine the call to Police HQ was pretty amusing and resulted in a lot of head scratching.

It often takes explicit subversion of our preconceptions to reveal our unspoken assumptions about every day life.

Two questions for EBB readers:

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MHB photo 1-19-09Guest blogger Mike Baum of Sophia Consulting shares his insights on ISTE 2010.

By Mike Baum

In the old Road Runner cartoons, there’s always a point where the slavering coyote, relentlessly and enthusiastically pursuing his dinner, runs off a cliff. But he hangs in mid-air momentarily, falling only when he realizes there’s no longer anything supporting his feet. Walking the floor of ISTE (nee NECC) last week, I thought I heard “beep beep” from time to time.

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500px-Train_wreck_at_Montparnasse_1895Yesterday the minority in the Senate ended the chances that the Extender’s Bill would pass the Senate. While 57 Senators – a clear majority – wanted to do the right thing a determined minority used procedural votes to force mass layoffs of teachers, firefighters, and police across the country (300,000-500,000).

There are rumors that the two sides are still talking – but most analysts say that any action will likely take place after the Summer Recess in mid-Fall.

It isn’t just education that is affected. Over a million people will be dropped from unemployment rolls. As a side benefit Hedge Fund Managers get to keep paying taxes on their multi-million dollar bonuses at a rate (15%) lower than most of the formerly employed teachers and cops (25%).

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NFImageImportCommon Core Standards (CCS) will have a profound impact on the instructional materials market. The big players like Pearson and McGraw-Hill are on-board as endorsing partners, but smaller supplemental publishers have as much (if not more) to gain if the initiative is successful.

Common standards will reduce structural barriers to entry, reduce costs (and hopefully prices), and make it easier for new players to enter the textbook market. They also make it easier for open source publishing and have the potential to stall the market during implementation.

In this post I am not going to wade into the politics of whether Common Core Standards are good or evil. My goal is to look at this from the potential economic impact on the companies that serve the education market.

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My take away from the first day of the Association of Education Publisher’s Content in Context Conference (#ciccon): educators have always needed Education Publishers, but they have never particularly wanted them.

What are you doing at your company to remain necessary in the digital age?

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IMG_0070.jpgIt’s been four weeks and my iPad still has that new computer smell. Now that I’ve been using it in my workflow I wanted to post some additional comments on it’s utility in an educational setting.

In general I think my original take holds up well – this is fantastic tool for consuming content, is extremely useful as an outboard content manager, and passable in a pinch as a creation tool (this whole post was written on it).

On a meta level it is truly amazing how natural the “point and do” nature of the touch interface feels. Once you understand the grammar of the device it all just flows. A mouse now feels clunky for most operations other than image processing or massive spreadsheets.

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IMG_4321An iPad has been floating around the PCI office for the past week (thanks to Randy Pennington‘s ed-tech jones). Will it be a game changer for education? Can it redefine how we deliver instructional content?

I’ve tried to refrain from commenting on the iPad until I could see and multi-touch it. Having worked at Apple for 7 years (back in the Pleistocene era) I’m wary of 1.0 releases.

It appears that my skepticism was misplaced in this case. My iPad 3G is now on order (yay!).

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1185310_us_cavalryFederal ARRA stimulus funding has been keeping schools around the country on life support for the past year. Despite significant layoffs around the country it headed off catastrophe in many states. That era is coming to an end later this year or early next year.

It was heartening to see Secretary Duncan take up the cause in a statement issued today. Unless Congress acts and provides a second round the deteriorating tax climate at the state and local level is going to cause massive disruption to the education system in 2011 and beyond.

“We are gravely concerned that the kind of state and local budget threats our schools face today will put our hard-earned reforms at risk,” he stated. “Every day brings reports of layoffs, program cuts, class time reductions, and class size increases.”

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