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iPad for Education – First Impressions

An iPad has been floating around the PCI office for the past week (thanks to Randy Pennington‘s ed-tech jones). Will it be a game changer for education? Can it redefine how we deliver instructional content? I’ve tried to refrain from commenting on the iPad until I could see and multi-touch…

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It Begins – Education Stimulus Round II

Federal ARRA stimulus funding has been keeping schools around the country on life support for the past year. Despite significant layoffs around the country it headed off catastrophe in many states. That era is coming to an end later this year or early next year. It was heartening to see…

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Web Marketing Vs. Trade Show ROI

OK – admit it, trade shows are fun. Sometimes traveling to a distant city, circulating with your peers, and dining out on the company can be a kick. You are learning too – about competitors and about your customers. The deadlines around a trade show can produce drama and tension,…

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FETC 2010: Frost or Future?

FETC 2010 provided an opportunity to assess the health of the Education Technology market. In today’s guest blog my friend Mike Baum shares his take on the highlights and lowlights of this year’s trade show By Mike Baum Coming to Orlando from Wisconsin in January, I expect warmer weather. I…

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Budgeting for the Education Stimulus – How Much and When?

At PCI we are putting the finishing touches on our 2010 budget. The Stimulus funds are creating a particular challenge as we look out over the next 12-24 months. On the one hand there should be plenty of new money in the market next year. On the other, despite ARRA…

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Marketing Mix For K12 Education Companies

How is the marketing mix for companies that sell to K12 schools evolving? At a time when we are experiencing an explosion in the number and type of marketing programs we are also seeing rebalanced budgets and a consolidation among the large support organizations. The economic downturn has only accelerated…

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Horrible News on Education Employment

Education jobs fell for the first time since 1959 while enrollments were increasing. There were only three other years in the past 50 years where education employment shrank – and all of them were during periods of declining enrollment as the baby boom petered out. Business Week has the details.…

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Pre-Existing Ignorance – Healthcare vs. Education

My last post on the difficulty of educational reform got me thinking about that other massive system we are trying to reform – healthcare. One way to understand the healthcare system is to compare it to education – where we have had universal single payer access for over 100 years.…

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