Numbered lists on blogs are all the rage, particularly at the turn of a new year. Since mid December my RSS feed has been stuffed with 10 best if 2011, 20 ways to do that, and 12 things to look for in the new year. Oh February please come soon.…
eBooks, iPads, and the Kindle are changing the fundamental structure of the publishing industry. From a strategic perspective they are having the largest impact on the development and pricing of products. In other words it is affecting the “what” deeply. The “how” has not changed all that much, regardless of…
I just got back from two weeks off, really off as in “I read 6 books” off.* The whole family sat on a chilly island in the Northwest and just let the old mazooma roll in. I highly recommend it. My time away generated the germ of a couple of…
There is a profitability model for companies promoting themselves on Facebook and Twitter. There a lot of people making good coin from the incessant flogging of companies and organizations in social media. It just isn’t the companies themselves who are profiting. Here is how it works in four easy steps:…
What could be nerdier than a huge ed-tech trade show? It has technology, teachers, curriculum, and lot of gee whiz bang products. I’m sure a couple of the hotels had mad D&D sessions going late into the night. I’ll tell you what is nerdier – judging the marketing efforts at…
Email marketing is pretty simple – as much as possible communicate with people who want to hear from you. But a subset of these folks just don’t get it. If I go to the trouble of clicking “unsubscribe” please do not send me ANOTHER FRICKING EMAIL CONFIRMING I NO LONGER…
One of the annoying parts of running a blog are the spam comments from people who want to surreptitiously sneak a back-link to their site on your blog. Askimet handles most of this automatically (thank you – thank you – thank you) but every day one or two servings of…
Is it just me or is everyone else sick of getting “wishing you a merry christmas” emails flooding their inboxes? I know, I know – we’re all hella busy and this is the time of year we are supposed to reconnect, so sending an on-line card or email seems like…
If you want to be taken seriously in the age of social media you have to speak authentically or people won’t believe you. Your marketing messages are a promise. I’ve written about delivering on that promise. Today I want to focus on the words. For the promise to be taken…
Another entry in our sporadic series on bad marketing. This video is hilarious. I love the “my daughter didn’t get it” and “we’ve love it but have some minor tweaks.” I’ve been known to say the latter. From the target market definition to the creative it skewers slack thinking and…