Another entry in our sporadic series on bad marketing.
This video is hilarious. I love the “my daughter didn’t get it” and “we’ve love it but have some minor tweaks.” I’ve been known to say the latter.
From the target market definition to the creative it skewers slack thinking and over-engineering.
If this is how you manage your marketing – please stop.
This is why small companies will do OK in tough economic times – their available resources force them to make tough market driven decisions. The company in this video is anything but market driven.