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Articles Posted in Bad Marketing

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Bad Marketing On Parade – Thanks A%%#@les

Bad marketing comes in two flavors. There is poorly executed marketing that no one notices. Then there is insincere, dishonest, and misleading marketing that everyone notices. The first kind is a waste of your money, the second kind gives marketers a bad name. I’ve written elsewhere on finding a good…

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Why Advertising Isn’t Working Anymore

Advertising isn’t working as well as it used to. In an age of information overload people are tuning out distractions as a matter of survival. Here are two visuals to help make this point. 1. It is far more important to be found when someone is looking these days than…

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