Articles Tagged with Messaging

This video spoofs the phony voice of marketers and advertising. It is “office safe” so don’t worry about the volume. Enjoy.

Does your marketing sound like this? You might have been able to get away with this 15 years ago but since social media has allowed people to opt out this kind of insincere over-dramatization you need to be careful.

For education publishers you also need to remember that many teachers teach critical thinking skills – if you are talking down to them they won’t react well.

Most companies switch their marketing messaging too frequently and undermine the effectiveness of their marketing campaigns as a result. The power of repetition is one of the foundations of world-class marketing.

So if it is a bad idea – why do so many companies do it? Find three reasons on the flip – see if any of them fit your company.

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