If you want to be taken seriously in the age of social media you have to speak authentically or people won’t believe you. Your marketing messages are a promise. I’ve written about delivering on that promise. Today I want to focus on the words.
For the promise to be taken seriously the words you choose are just as important as the message they carry. If you dress it up too much you sound like you are selling – and almost no one is buying that any more.
Being authentic is scary. We have to reveal something of ourselves. We become accountable to others. But in an ocean of hype authentic voices are winning the day (blogs, wikis, Twitter) because people are hungry for genuine human connections.