This video spoofs the phony voice of marketers and advertising. It is “office safe” so don’t worry about the volume. Enjoy. Does your marketing sound like this? You might have been able to get away with this 15 years ago but since social media has allowed people to opt out…
ISTE’s NECC 2008 was a success by any measure. The sibilant susurration of schmoozing and selling suffused the show space. Attendance was high (12,250), sessions were well attended (over 924), and the show floor was constantly busy. Even the San Antonio weather cooperated by being a bit cooler than usual.…
ISTE’s National Education Computing Conference (NECC) 2008 is in full swing in San Antonio. The Education Technology maven’s tribal gathering is bigger than ever. A sign over the entrance reads “The Worlds Largest Education Technology Exhibit.” That’s a Texas sized ambition. Here are a few impressions from day one. I’ll…
Bad marketing comes in two flavors. There is poorly executed marketing that no one notices. Then there is insincere, dishonest, and misleading marketing that everyone notices. The first kind is a waste of your money, the second kind gives marketers a bad name. I’ve written elsewhere on finding a good…
How are education publishers reacting to the economic downturn? Guest blogger and PR maven Charlene Blohm shares some concrete examples of steps companies are taking to trim expenses. Part 1 – Education Spending & The Economy – Survey Results Part 2 – Education Funding Market Dynamics – By Doug Stein…
“A Cranky, Skeptical, Loudmouth looks at Social Media Marketing” is a little rain on the “Conversation Economy” parade. It was written by Bob Hoffman over at Copyblogger. The 55 comments are as good or better than the article itself (alert the Irony Police). “You and I are web geeks. We…
Blog years and dog years have a lot in common. They go fast, take constant care and feeding, and bring companionship and warmth into your life. Dogs force you to get up and move your body, blogs force you to get out and work your mind. Social media are reshaping…
Information Overload and Education Publishing Marketing penned (keyed?) by yours truly was published today on the AEP blog. This is a summary of the longer series I did last year on information overload. If you want a quick introduction or need a refresher hop over and take a look. While…
Advertising isn’t working as well as it used to. In an age of information overload people are tuning out distractions as a matter of survival. Here are two visuals to help make this point. 1. It is far more important to be found when someone is looking these days than…
Marketing departments have tried to control brand identity with years of research and oceans of ink (and pixels). But the concept that a company can control its brand is a myth and it always has been. At best a company can contribute to its brand identity, but in reality that…