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Articles Posted in IRA

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IRA 2011 – Publisher Reflections

The International Reading Association’s annual conference has been steadily declining in attendance (and thus importance to vendors) for several years now. From a draw of 20,000 attendees the show now attracts less than 8,000. From a content standpoint it remains a top drawer event. That isn’t the focus of this…

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Trade Show Revival?

Are trade shows rising from the dead? Last week at CEC and this week at IRA attendance was up dramatically from last year. CEC went from 5,200 attendees to over 6,500. IRA was somewhere north of 12,000 depending who you believe. Activity on the show floors was strong and sessions…

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IRA – International Reading Association 2007 Conference Update

TORONTO – From the vendor perspective the big story out of IRA this year is attendance which is less than half of the number that attended last year. Final numbers are not available yet but rumors on the exhibit floor ranged from 5,000 to 7,500 and at times it felt…

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