What is the best way to break into education publishing? If you are young and starting out what launching pads set you up well for a career in the world of instructional materials and software? I’m bullish in the industry and think we are in one of the most creative…
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using your widget doesn’t mean they are ready to buy it. Picking a…
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning market. Consider these the iron laws of marketing to public schools. Accept them, nay embrace…