Articles Tagged with Social Media

n619225168_161A few months ago we started a LinkedIn group for consultants who serve education and the companies in the education market. We’ve been slowly building and have 96 members as of this morning.

If you serve the market come over and join – we want to crack 100 members. We are a friendly group and are figuring out how to share ideas and practice ideas.

If you are a company that serves the market this is a great place to find consultants who can help you grow to the next level.

550832_alone_in_the_rain“A Cranky, Skeptical, Loudmouth looks at Social Media Marketing” is a little rain on the “Conversation Economy” parade. It was written by Bob Hoffman over at Copyblogger. The 55 comments are as good or better than the article itself (alert the Irony Police).

“You and I are web geeks. We spend way more time than we should looking at computer screens. We are not normal. Especially you. The biggest mistake any marketer can make is marketing to himself, i.e. assuming his customer is just like him. They’re not and they never will be.”

I can’t disagree with that.

I like his definition of interaction as well.

DSC00106.jpgBlog years and dog years have a lot in common. They go fast, take constant care and feeding, and bring companionship and warmth into your life. Dogs force you to get up and move your body, blogs force you to get out and work your mind.

Social media are reshaping the business landscape and I’ve never found a better way of learning something than just wading in and messing with it. Under the tutelage of my blogfather Richard Carey and the folks at Justia I launched this site last May.

So what have I learned?


Hype alert – Web 2.0 Marketing is a paradigm shift but only a portion of the market is using it today. In Part 1 I argued that market trends should be pushing you to use social networking, blogs, wikis, and the other tools of Web 2.0 in your marketing mix. Given the uneven adoption of these tools in your customer base you will be managing a mix of the old and new for quite some time. So think of it as expanding your paradigm.

Before we go on I want to add to what I said in Part 1. There is one additional reason for doing all this that is specific to the education market. Most teachers are isolated in their classrooms – they yearn to have their voice heard and to be part of a larger community. The asynchronous nature of most social media are ideal for meeting this need. It is one of the reasons there are so many education groups already on Ning.

So what does this “paradigm expansion kit” look like? Here are five ways of thinking like a Web 2.0 Marketer that you can add to your toolkit.

Students and Educators might as well live on different planets when it comes to social media, blogs, and other Web 2.0 technologies. The educators are making fear based decisions because the new technologies are unfamiliar to them. The students are too busy figuring out how it all works to bother paying attention to the restrictions the educators are putting in place. Fear and hope in sharp contrast.

AEP-Logo.gifThis disconnect was starkly drawn at the Association of Educational Publishers (AEP) annual summit in DC last week. A meeting ran long and I arrived at the sessions a few minutes late. I intended to lurk in the doorway of a couple of different presentations to see where I wanted to spend the next hour. What I observed sent my head spinning.

access_control_keyboard_version_1.jpgIn one room a panel of distinguished educators was discussing the challenges of bringing in new technologies. Their discussion centered on what the lawyers would let them do and the endless committee structures they had set up to screen what was permissible with blogs and other social media. Short answer – not much.