Articles Tagged with digital

meteor_impact_2003.gifAn understatement – education publishing is changing.

Heck, publishing writ large (trade books, music, movies, news, etc.) is shifting in dramatic and unpredictable ways. Textbooks are one of the last little corners of the intellectual property world to enter this new era.

Today’s post is a teaser for a longer piece I’m going to publish in the next few days. Mark Sumner’sThe Evolution of Everything” got me thinking about our industry in biological terms as we enter this era of rapid change.

WindowsAlbumSetWhen textbooks go fully digital what will schools buy? Will they buy individual lessons, units of 2-3 weeks length, or full curriculum that span a year the way they do today? This is the $5 billion question facing our industry.

Mike Shatzkin has an excellent post on this topic over at The Shatzkin Files. His framing is concise and revealing for those of us mapping out strategy for the analog to digital transition in instructional materials.

He was on a working group preparing for a talk about copyright across different publishing markets: