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Getting the Units Right = Sound Publishing Strategy

When textbooks go fully digital what will schools buy? Will they buy individual lessons, units of 2-3 weeks length, or full curriculum that span a year the way they do today? This is the $5 billion question facing our industry. Mike Shatzkin has an excellent post on this topic over…

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Summer Listening iMix & More Thoughts on iTunes for Education

My prior post on iTunes and Textbooks started with this iMix. As I mulled the educational implications over I realized that this was exactly how teachers should be sharing instructional materials. As a musician and music aficionado I listen to a lot of new music. My tastes range across genres…

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iTunes and Textbooks

Why can’t teachers buy lessons like people buy songs off of iTunes? Are publishers at risk of irrelevance if they don’t proactively solve this problem for their customers? I have noticed that my music habits have changed dramatically over the past 5-6 years. With the advent of iTunes I was…

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