A few months ago we started a LinkedIn group for consultants who serve education and the companies in the education market. We’ve been slowly building and have 96 members as of this morning. If you serve the market come over and join – we want to crack 100 members. We…
Do you need to pick a target market when entering the education market? One of the true signs of a rookie is a business plan built on selling to all schools. Just because all schools should be using your widget doesn’t mean they are ready to buy it. Picking a…
Rookies in the education market make a set of common mistakes. There are five concepts you need to grasp about selling to schools that will help you avoid execution error as you enter the learning market. Consider these the iron laws of marketing to public schools. Accept them, nay embrace…