Articles Tagged with makinson

Today’s hotlinks include Pearson’s take on publishing for the iPad, designing playful experiences, the coolest marketing program I’ve seen in a while, a new augmented reality game to promote social change in Africa, and Photoshop disasters.

John Makinson of Pearson Penguin gave an interesting talk on the future of publishing in an iPad world. Textbook publishers take note – he specifically cites one as part of his examples. This isn’t just for Penguin.

Pearson gets it – mostly. But they can’t escape the book metaphor. Essentially this is the sidescroller stage of evolution. Beyond Pong, but no further than Mario Brothers. Do something interactive, flip a “page.” 3D, embedded social connections (“who else in the world is looking at this page that i could talk too…”) etc. is still in the future and will require some radically different ways of constructing and navigating content. Hopefully they are working on that in the back of the back room. Hat tip to personanondata.