Education Channel Partner published a story I wrote about partnerships for companies that serve the education market. Whether you are a textbook publisher, an education technology developer, a fellow management consultant, or a reseller/dealer I hope you will find some useful ideas in the article. Think of it as Business Development 101 for education.
Too many partnerships fail because the partners didn’t work through all the questions they needed to address individually and mutually. This article attempts to lay out a process for evaluating partnerships and a partnership taxonomy to help determine what kinds of partnerships are right for your company. It draws on my experiences at Apple, Chancery, Pearson, and Harcourt.
From the blurb:
What do Web 2.0 and Social Networking mean for Education Publishing? On February 7th I was on a panel at the Association of American Publishers (AAP) in Sacramento that tackled this question.
Ann Flynn Director of Education Technology at National School Boards Association (NSBA) reviewed the excellent study they released last fall that explored how these tools are being used in schools.
Sheryl Abshire CTO from Calcasieu Parish School System in Lake Charles, Louisiana talked about they are handling the very real complications that come with introducing these disruptive technologies into schools and classrooms.