In this second of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James is an educational consultant, sales executive, and trained applied mythologist.
Part 2 of 2: The Tactical Use of Story to Sell
In this first of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James has the coolest job title I think I’ve ever seen – Applied Mythologist. We worked together at Pearson several years ago, he speaks about Education Publishing from direct experience on the front lines of selling and authoring.
Part 1 of 2: The Strategic Use of Story to Sell
By James Mayfield Smith
The Education Business Blog