In this first of a two part series, guest blogger James Mayfield Smith responds to my post on Storyline in Textbooks and Video Games. James has the coolest job title I think I’ve ever seen – Applied Mythologist. We worked together at Pearson several years ago, he speaks about Education Publishing from direct experience on the front lines of selling and authoring.
Part 1 of 2: The Strategic Use of Story to Sell
By James Mayfield Smith