Articles Tagged with mdr

September 11, 2009

EdNet Survival Guide – 6 Tips

EdNet 2009 starts this Sunday in Chicago. This is one of the three most important events of the year* for networking and professional development in the education industry. I’ve been attending since the early 90’s with only a couple of absences.

Nelson Heller, EdNet’s founder, has also been a friend and mentor – as he has so graciously been to many of us across the industry. This year the conference is under MDR‘s aegis – and it will be the same top-notch opportunity to expand your consciousness it has always been

Why is this event important? In a nutshell it is all about conversational efficiency. You can talk to more people about partnerships, recruiting, selling, or just “gettin ta know ya” in a few hours at EdNet than you could in two months on the road.

May 9, 2007

Data Driven Selling in K12 – Quick Start Guide

By Lee Wilson

It is easy for a sales force to fall into a comfort zone. Data-driven decision making techniques can help insure that Reps are reaching beyond their current contacts.

In many companies there is a great deal of data about the market. The challenge is to drive this into your field organization so that the Reps and their Managers are probing for untapped market potential on a regular basis.

There are some simple and quick ways to start using data in selling to schools and school districts. This post outlines some ideas for how to encourage your sales force to adopt a more data driven approach.

More below the fold…