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Education Spending Downturn – What Is Different This Time?

Last December I penned (keyed?) a relatively optimistic piece about education spending, with the conclusion that the textbook adoption market was in a crash but supplemental materials were in a short-term stall. I had it right on the first point and wrong on the second – we have seen a…

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2011 Education Spending Outlook

Education spending patterns have been abnormal for several years. Publishing used to follow very predictable patterns – no more. Between the Great Recession and ARRA Stimulus funds we have been living in an era of seesaw budgets for three years. Since education spending lags the general economy by up to…

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Life on the Tip of the ARRA Spear

Special Education appears to be the first K12 market segment seeing the education stimulus dollars flow in volume. At PCI Education we saw our numbers start to move up towards the end of May. By August we were roaring on all cylinders. As a private company we don’t report out…

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An Education Consultant Speaks – School Sales & Marketing 101 Part 3

Can a new product enter the education market and generate organic growth in the market? Not really. This is one of the core issues new entrants have to wrap their heads around as they think about how to sell and market to schools. Education is (mostly) a zero sum game.…

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Education Spending and the Economic Crisis

The global economic meltdown is going to affect education budgets. States and School Districts will react to a drop in tax receipts and a credit freeze. This entry is an attempt to map out some of the possibilities for how the slowdown will play out in schools. First – some…

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Education Spending and The Economy

How will the economic downturn affect education budgets? How are executives at publishing houses and education technology firms planning for the recession? Education Week noted a couple of weeks ago: “…states across the country are confronting deteriorating budget conditions that have tied the hands of legislators and governors hoping to…

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