In discussing the potential for ads in e-books – the latest hail mary pass of traditional media – Paul Carr at TechCrunch dropped this gem: It’s a compelling argument, but like so many compelling arguments made about the future of books, it’s also hampered by consisting almost entirely of bullshit.…
How is the marketing mix for companies that sell to K12 schools evolving? At a time when we are experiencing an explosion in the number and type of marketing programs we are also seeing rebalanced budgets and a consolidation among the large support organizations. The economic downturn has only accelerated…
Piping hot education related blog topics served here! The debate over formative assessment, the top 10 sites for educational games, crowd-sourcing the next great novel, controversy around Microsoft’s new ads, the relationship between quality and advertising, and a hilarious spoof of Politicians all get the nod this week. Education Week…
Advertising isn’t working as well as it used to. In an age of information overload people are tuning out distractions as a matter of survival. Here are two visuals to help make this point. 1. It is far more important to be found when someone is looking these days than…