New Pricing Models for Education Companies - AEP Panel

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Posted On: June 6, 2008 by Lee Wilson

New Pricing Models for Education Companies - AEP Panel

Yesterday I moderated a panel at the Association of Education Publishers meeting in Washington DC on innovative business models for education companies. The panel was made up of:

Martin Knott, President Moodlerooms.com
Joe McDonough hotchalk.com
Mark Tullis, Learning.com
I represented two of my clients - WeAreTeachers.com and Whyville.net.

We talked about subscription based models, an iTunes like model for instructional content, open source SaaS, embedded assessment, and Micro-distributorships. All of these are new to the education market. The panelists shared lessons learned from pioneering these approaches.

The slides from the presentation are in the attached file (3.7mb download)

AEP08-Pricing Models.ppt

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Posted In: K12 Publishing

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About

Lee Wilson has spent two decades in the education business at Apple, Chancery, Pearson, and Harcourt. He consults on strategy, marketing, and sales issues for technology and print publishers.

The Education Business Blog

Published by K12 Education Market Consultant Lee Wilson