The worlds of textbook publishers and education technology companies are colliding. The market is driving this convergence – schools have had technology around long enough that they have figured out how it can integrate in with existing practices. Yet the list of successful educational products that blend print and technology is few and far between.
I moved into the publishing world 4 years ago from ed tech. From my perspective on both sides of this fence the problem has more to do with the vendors clashing paradigms than with customer demand.
Follow me to the flip for a more detailed look at this problem.