Education marketers have been slow to adopt wikis, blogs, social networks, and virtual worlds. There are valid reasons for this (see below), but it is time for us as an industry to begin embracing these tools. In this series I’m going to explore the industry context, the gestalt, and some concrete ideas to help you get started down this path.
Over the past year I have been asking people “what is the first thing you do in Amazon after you make sure you have the product you were seeking?” The almost universal answer is that people scroll down to look at the user generated comments. This is the power of Web 2.0 at work – what your peers have to say on a subject is far more important than anything a company might say.
There are two primary reasons the education industry should be employing Web 2.0 tools: