Vast is too small a word to describe the Frankfurt Book Fair. Spread over several buildings – each the size of a normal convention center – one can find everything related to publishing in the world. It’s literally literature.
We attended this year because education publishing, a business with deep local ties based on culture and economics, is globalizing along with everything else.
In my consulting practice prior to PCI half my clients were international companies, not traditional US based publishers. This was my first clue.