Articles Tagged with attention economy

broken_glassToday’s walkabout focuses on a fundamental shift in the instructional materials industry away from the scale economics of the big textbook publishers to the value of niche focused expertise. I believe this is the future of our business.

In a world where Home Depot crushes the local hardware store only themselves to be crushed by Lowes this probably sounds foolish. Why shouldn’t Pearson and Houghton Mifflin Harcourt do the same in education? In their business model everything becomes a commodity and low prices rule. Indeed – that is precisely what has happened over the past couple of decades in education.

But there are fundamental and intersecting trends that are leading us away from this model and in a fresh new direction.