Target Market – Niche Experiment – How Small Can You Go?

Can you build a target market for taco fine art photography? Bobby Henderson is trying it in an attempt to answer the question

“Is there a niche so small that it will fail because it’s so small?”

Think about this in the context of my article on selecting a target market. In the age of social media this is no longer a joke (ok – only a bit of one).

Target-Market-Forces.gifWhen was the last time your organization made some really hard choices about focusing on very specific customers? Are you willing to say “no” to be more focused? Are you #1 in the niche you have defined or are you trying to be something to everyone and limping along?