- Quote of the Week - Publishing Edition
- Scribd - New Channel or High-Tech Protection Racket?
- Open Source Textbooks - We Do The Math
- Thanks DC!
- Game Mechanics Can Power Your Instructional Materials
- Subvert the Dominant Paradigm
- ISTE 2010: Wile E. Coyote Moment?
- Cyberbullying and Schools Must Read
- A Broken Senate Fails America's Children
- Just Saying...
- Common Core Standards & Education Publishers
- Sobering
- Schools Out - Work On Your Hula Hoop
- Education Publishing - Why?
- iPad For Education Revisited
- Club Penguin Misses Goal - Shocker?
- Trade Show Revival?
- Obama's Special Education Policy - Duncan Speaks at CEC
- iPad for Education - First Impressions
- It Begins - Education Stimulus Round II
- What Do Teachers Make?
- What Seth Said
- Education Blog Roundup
- Home Sick - You Get Tunes
- (More) Storm Clouds Brewing
- At Least They Are Trying
- Web Marketing Vs. Trade Show ROI
- FETC 2010: Frost or Future?
- Government Spending on Children
- The Best Student Film - Ever
- Thursday Curmudgeon - Xmas Edition
- Budgeting for the Education Stimulus - How Much and When?
- Highlights from the 2009 SIIA Ed Tech Business Forum
- The Tribe Gathers
- Moments
- The Internet - A Golden Age of Literacy?
- Safe Search - Engaging Students vs. Protecting Students
- The Dark Ugly Truth About Project Management
- Frankfurt Book Fair - Report from the Education Publishing Pavilion
- Personal vs. On-line Identity - And The Winner Is?
- Summer 09 Music Mix
- Marketing Mix For K12 Education Companies
- Horrible News on Education Employment
- Pre-Existing Ignorance - Healthcare vs. Education
- Holy Crap! - What is a "Major Crisis?"
- Wired Nails It On The New Literacy
- EdNet Survival Guide - 6 Tips
- Life on the Tip of the ARRA Spear
- K12 Decision Support Market Report - ARRA Accountability Systems
- Humor In Marketing
- Harnessing The Power Of Story for Education Sales - Part 2
- Harnessing the Power of Story for Educational Sales - Part 1
- I Trashed A Book Today
- Smart Board vs. Promethean - Dueling Electronic Whiteboards at NECC
- Gag Me With a Mission Statement - Friday Curmudgeon Edition
- Will ARRA Education Stimulus Funds Be Used For Change Or Propping Up the Status Quo?
- Hacking Education - A Publisher's Perpsective
- NCLB Reauthorization Advice from a Parent Advocate
- This Can't Be Good - Houghton Mifflin Harcourt Credit Rating Removed
- My Point Exactly - The STORY of Stuff
- Story-line in Textbooks and Video Games
- Twitter Peeves 'n Raves - #1
- Academics and Low Incidence Disabilities
- Music Mix - Spring 08
- Doug Stein on Hope and Fear
- History, Poetry, Hope, & Fear
- Great Article on the History and Implications of Social Media
- Am I Too Optimistic?
- The Internet Is Just A Fad...?
- Education Publisher's Perspectives on the Economic Downturn - Panel on Education Technology
- New Job, Same Blog
- Education Business Consultants on LinkedIn - help us crack 100
- Education Publishing and the Economic Stimulus
- Best Practices for Using Games and Simulations in the Classroom
- Education and the Stimulus Package
- Testing Childrens Books for Lead and Phthalates - CPSIA Upends Industry
- Web Content is a Source for Differentiated Instruction PLANNING
- Twitter Basics
- How to spend an iTunes Gift Card
- Educators - Web Content is a Source for Differentiated Instruction
- Raising Investment Capital - Strategic and Private Equity Perspectives - Education Technology
- Financial and Industry Analyst Views on the Education Technology Market
- SIIA Ed Tech Forum Live Blog #1
- Heart Attack Grill - Great Marketing
- Now that the election is over...
- Best Analysis Of The Financial Crisis
- An Education Consultant Speaks - Design for Teachers - Part 4
- Innovate or Wither - Personal Strategy For Times of Change
- The Stop Sign - Bad Marketing on Parade
- An Education Consultant Speaks - School Sales & Marketing 101 Part 3
- Education Spending and the Economic Crisis
- Obama and Early Childhood Education - Response From A Practitioner
- An Education Consultant Speaks - School Sales & Marketing 101 Part 2
- An Education Consultant Speaks - School Sales & Marketing 101 Part 1
- Education Blog Roundup
- Education Partnerships and Business Alliances Article
- EdNet Turns 20 - Congratulations
- Obama & Early Childhood Education
- Print and Technology Blending - Pew Study
- Education Blog Roundup
- Education Blog Roundup
- Libraries - From Storehouse to Studio
- Powerpoint = Billboard
- Database Fluency - Core Skill for the 21st Century
- More Shelves or Less Stuff?
- Summer Listening iMix & More Thoughts on iTunes for Education
- iTunes and Textbooks
- Education Blog Round Up
- Games Learning & Society 2008 - Day 1
- Bad Marketing - The Phony Voice
- NECC 2008 - The Vendor View
- Let's Get NECC'ed
- Bad Marketing On Parade - Thanks A%%#@les
- Education and the Economy - Part 3
- Education Funding and Economic Downturn - Part 2
- The Great Education Debate - Obama vs. McCain at AEP
- New Pricing Models for Education Companies - AEP Panel
- Education Spending and The Economy
- Social Media Contrarian View
- Urban Schools & Education Technology - 10 Requests
- Stager Takes Reading First and NCLB Behind the Woodshed
- New Index Reveals The Most Popular Keywords for K-12 Students
- Developing Reading Fluency = Grinding in Video Games
- Teaching Time Management - Do you walk the walk?
- A Year In Blogging - 10 Lessons Learned
- Blog Roundup
- Lets Drop the Word Virtual
- Do You Want Change in Education?
- Do Teachers Go To Heaven?
- Instructional Monocultures
- Goodbye High Stakes Tests - Hello Gray-Ray
- Its Not On The Test - NCLB Protest Song
- Physics Game For 3rd Grade - Cool Video
- Association of Education Publishers Blog - Article
- Why Advertising Isn't Working Anymore
- Web 2.0 - Steve Hargadon Distills and Channels the Future of Education
- The Future of Education Publishing - Panel Report from the Education Industry Investment Forum
- Using Jokes to Teach - Why So Glum?
- Virtual Worlds = Real Learning
- Brand Control - It Was Always A Myth
- Students Make Virtual Vietnam Memorial
- Cell Phone Books - Reading Is Reading
- Web 2.0 & Education Publishing - AAP Presentation
- Video Games Embody the Best in Cognitive Theory - Part 2
- Lifelong Learning - Retired Construction Worker Deciphers Stonehenge Construction
- Why Should We Care About Educational Videogames and Simulations?
- The End of Educational Software? Survey says....
- FETC Room Number
- Games in Education Panel @ FETC
- Web 2.0 Marketing in Education - Part 2 Five Core Concepts
- Web 2.0 Education Marketing - Part 1
- Teachers and the Internet: Five Things You Need to Know
- Ethics Video Game - Using Frankenstein to Teach Ethics?
- Thinkronize Study: Internet Dangers Increasing, Say Most K-8 Educators
- Games And Virtual Worlds for Education Forum
- Poetry for Publishers
- New on my iPod
- Are We Producing New Education Entrepreneurs?
- 4 Essential Traits For Education Entrepreneurs - Barbara Russell at AEP
- Open Source and Education - A Quiet and Slow Revolution
- Thanks Giving
- Six Business Lessons I Learned As A Street Musician
- Information Overload - A Cultural Challenge - Closing Thoughts & Resources
- 10 Ideas to For Marketing & Selling In The Age of Information Overload - Part 4
- 10 Ways to Build Instructional Materials For 21st Century Skills - Information Overload Part 3
- Information Overload - Part 2 - A cure for “a poverty of attention”
- Information Overload - Part 1 It’s all in your head - really
- Games for Education - Two Essential Resource Links
- Getting it Wrong - Slaying Myths About Video Games - Part 2
- Web 2.0 In Traditional Supplemental Publishing - Cool Idea
- Randy Wilhelm – Internet CEO On Technology Growth in K12
- eMail 2.0 Resources for Education Marketing
- Education Blog Roundup 10/10/07
- Education Publishing - A Wave of Change Sweeps Over The Industry - Part 3
- Education Publishing - A Wave of Change Sweeps Over The Industry - Part 2
- Education Publishing - A Wave of Change Sweeps Over The Industry - Part 1
- Education Publishing - A Wave of Change Sweeps Over The Industry - Introduction
- Education Blog Roundup
- Four
- Myths About Video Games In School - Update
- Getting it Wrong - Slaying Myths About Video Games
- Target Market - Niche Experiment - How Small Can You Go?
- Virtual Worlds In Education Presentation @ EdNet 2007 #1
- EdNet 2007 Theme of the Day
- Video Games, Virtual Worlds, and Education Publishing - News from AGDC
- AGDC - Nurturing Influencers for Education Products
- Austin Game Developer Conference - Morhaime From Blizzard
- Brilliant Marketing - Simpsonize Me
- Education Publishing - Print Vs. Technology III
- 21st Century Skills - The Foundation Skill
- Why Education Matters - Friday Snark
- A Textbook Moratorium?
- Virtual Worlds for Education - 1997 Redux?
- Wikis for learning and teaching
- Michael Granof Responds - NYT Article on Textbook Prices
- Textbook Price Cure in New York Times - Worse than the Disease
- Learning In a World of Infinite Input
- Explain Gold Farming to Your Grandmother
- Welcome to the New Site
- School 2.0 - Don't Forget Enterprise Applications
- Target Market Selection
- Whats on my iPod - Spring 07 Edition
- Games Learning & Society Conference - On Site Blog
- Heres A Dollar - Buy A Clue
- NCLB - What is Missing?
- Web 2.0 Tradeshow Booth at NECC
- NECC and IRA 2007 - Has Ed-Tech Crossed the Chasm?
- ISTE Multiplayer Education Game Tournament - Live Blogging
- What is Marketing?
- New Education Technology - Disfunction Junction
- Where is the Wii for Education?
- eMail Is A Behavioral Problem
- eMail etiquette for a busy age
- Socratic Marketing – Real Dialog = Real Results
- IRA – International Reading Association 2007 Conference Update
- Virtual World Standards for Children’s Safety
- Data Driven Selling in K12 – Quick Start Guide
- Prime Directive - Email
- Clashing Paradigms - Update
- Alternate Reality Games for The Classroom
- Textbooks vs. Education Technology – Clash of Paradigms
- The Shelf Life of Promotional Activities
- Don't Change Your Brand Promise Too Soon
- What's On My iPod
- Resources
About
Lee Wilson is President & CEO of PCI Education in San Antonio. He has spent two decades in the education business at Apple, Chancery, Pearson, Harcourt, and Headway Strategies.
This blog covers strategy, products, marketing, and sales issues for technology and print publishers.
Subscribe 
Search this Blog
Recent Entries
- August 31, 2010 7:43 AM
Quote of the Week - Publishing Edition Paul Carr nails advocates of advertising in e-books. - August 25, 2010 12:45 AM
Scribd - New Channel or High-Tech Protection Racket? Is Scribd a new channel or a perfectly legal scam? - August 13, 2010 11:40 AM
Open Source Textbooks - We Do The Math In which we do the math and destroy the New York Times claim that open source textbooks are free. In fact the hardware to equip every student would be twice as much as books on an annualized basis. - August 11, 2010 6:54 PM
Thanks DC! Austerity in a nutshell. - August 5, 2010 9:50 AM
Game Mechanics Can Power Your Instructional Materials You can use game mechanics to power a business and to develop instructional materials. Link and ideas on this topic. HT Richard Carey.
Archives
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- July 2002
Resource Links
- Classroom 2.0 Blog
- AEP Blog
- Education Wire
- Educational Games Research
- elearnspace
- Intrinsic Strategy - Catalano
- Mike Baum - EdBiz
- Not So Distant Future
- Nettrekker Blog
- Personanondata
- PCI Education Blog
- Raph Koster
- Richard Carey
- The Long Tail
- Seth Godin's Blog
- Terra Nova
- weblogg-ed
- Worlds In Motion
- 43 Folders
- Dark Roasted Blend
- Indexed
- Unclutterer