Headway Strategies is Lee Wilson’s consulting firm. If you are interested in the services outlined below we are happy to refer you to other consultants. Lee is now the President & CEO of PCI Education Publishing.
Headway provided services to companies serving the K12 Education Market including strategy development, marketing focus, sales force management, and business development. Clients include Pearson, Plato, Pulliam, Numedeon, We Are Teachers, Apex Learning, and many others.
In addition to Headway Strategies Lee has been a Senior Executive at Harcourt, Pearson, and Chancery Software. He got his start in education at Apple Computer. His perspective is shaped by his time at educational technology providers as well as textbook publishers, two markets that are rapidly merging.
He currently serves on the board of the Association of Educational Publishers (AEP), is a former board member and chair of the Education Division at the Software Information Industry Association (SIIA), and was one of the founding board members of the Schools Interoperability Framework (SIF).
Most recently he served as the Chief Marketing Officer/VP Marketing for Harcourt Achieve, the alternative basal and supplemental materials division of Reed Elsevier. At Harcourt his energies were focused on crafting a clear and unified brand promise for three disparate imprints - Rigby, Steck-Vaughn, and Saxon. He also directed the restructuring of the marketing group to focus more on web-based initiatives.
Prior to this he spent 3 years at the Pearson Learning Group (PLG) as National Consulting Manager and Regional Vice President for the Western US. PLG is the alternative basal and supplemental materials division of Pearson. He introduced new ways of reaching customers using technology and built a new national consulting organization. He was also selected to receive intensive training in innovation strategies.
During his tenure at Chancery Software as the Vice President of Marketing and Corporate Development Chancery enjoyed growth that was 2-3 times the industry average as part of a successful turnaround. The company won the Excellence in Strategic Marketing Award from the British Columbia Technology Industry Association.
At Chancery Lee was also the General Manager of K12Planet.com, the most successful school-to-home web-based solution at that time. As part of this effort he also helped create a strategic partnership with the Federal Trade Commission for children’s on-line safety.
At Apple Lee held a variety of sales and marketing roles and was involved in both bringing multimedia technologies to the classroom and in enterprise solutions for K12.
Mr. Wilson holds an MBA from the Wharton School at the University of Pennsylvania and a BA from Princeton University in History and Political Science. He is also a graduate of the Leadership Development Program at the Center for Creative Leadership.
What I Believe
Our consulting practice is built around a few core beliefs about how companies can be successful and what it takes to get the whole team focused on common goals.
- A disciplined and simple planning process is essential to quickly moving forward.
- Consensus among the executive team is critical to execution. Both the market and employees look for consistency between positioning and the decisions that get made in the heat of the moment.
- Generating sustainable high growth requires focusing all of a company’s limited resources on a common strategic marketing plan. It isn’t possible develop or sell your way out of a hole without the strategy that ties it all together.
- Decisions about corporate direction should be based on solid data about market and customer needs.
- A company-wide systems perspective is the best way to permanently solve problems; it isn’t productive to create a solution in one department that creates new problems in other areas.
- A pure business perspective needs to be balanced with domain expertise in the education market. Too much of either leads to decisions that don’t meet the customer’s or the corporation’s needs.
Lee Wilson is President & CEO of 
