December 30, 2008

Twitter Basics

twitter_logo
Are you Twitter curious? For the past few months I've been on the fence about Twitter - lurking but minimally engaged. Like all new technologies as people play with it they are discovering what it is best for. Recently I've watched as my friend Charlene Blohm has begun leveraging it to help drive her business.

Twitter seems to be following a similar path to other new technologies. The enthusiasm of early adopters misrepresents what the technology is really capable of. Think LaserWriters/Postcript and flyers with 23 different fonts on them (circa 1986) or web pages cluttered with frames (circa 1998). Once the dust settled and a "grammar" of usage emerged we all benefited. But every new technology has to pass through a stage of wild and random experimentation to get there.

Twitter is passing out of this stage right now so it is a good time for the rest of us to engage with it.

I was picking Charlene's brain yesterday about Twitter commands and resources (the company's web support sucks) and she gave me this list of articles and resources that can help you get started.

Getting Started With Twitter (by a teacher)
Twitter Tools for Community and Communications Professionals
List of Twitter Commands
How to Use Hastags [to track topics and events]

Coming Attractions

In the next couple of weeks I'll do a post on What Twitter Does Well and another on How to Abuse Twitter. In the meantime you can start following me by tracking Embir.

Other Education Publishing related twitterers that I know if (there are 10's of thousands out there).

Charlene Blohm & Associates
Nettrekker / Thinkronize
Gary Stager
Cool Cat Teacher
TechnoLibrary - Carolyn Foote
360Kid - Scott Traylor
Terry Anderson
Richard Carey
Liz Strauss
Education Week
School Library Journal
PBS Learning Now

Please add others in comments. If you are new to Twitter - welcome to the conversation.

December 28, 2008

How to spend an iTunes Gift Card

Wondering how to spend that iTunes gift card you got from Aunt Millie? Here are few suggestions from my latest favorites that you might want to consider.



Here are my suggestions on how to spend an iTunes Gift Card:

1. Look at your own iTunes library for artists that you like but whom you only have one or two songs from.iTunes will show you their whole catalog and which are their most popular tunes. It helps if you rate all the songs in your library - you can do this on your iPod while listening by hitting the center button a couple of times. Then it is easy to search for all top rated songs and scan the list for singletons by an artist.
2. Use iMixes like the one above to find songs others recommend. Searching on a topic in the iMix area of iTunes will yield a broad range of choices. Workout routines, protest songs, lute music? Its all there.
3. Use iTunes Essentials. For 40's pop, 70's hard rock, Rolling Stones, or Enya Apple has collected the"best of" genres and artists for your browsing pleasure.
4. Look at your old albums/tapes (fogey alert) that have been mouldering in your garage for 20 years. Which of your favorites would you like to revisit? I often hear things I never expected in old familiar music.
5. Listen to Pandora or other internet Radio stations. They do a good job of creating a custom station just for your ears if you train it properly.

The songs in the iMix above have been on my personal soundtrack for the past couple of months. You can sample them individually or buy the whole mix if you want to live dangerously. My tastes span a broad range - this mix includes hip hop to bluegrass. For me the quality of musicianship on these tracks is arresting - but my ears may be different than yours. That is the beauty of an iMix. I can share some ideas with you but you can (and probably should) ignore most of it.

Most of this music is new to me (although not necessarily new). I find it can be as rewarding to rediscover an older tune as it is to find something new, so I mix it up - Joe Cocker and Fairport Convention made in here based on that. Sometimes older styles are executed well in a modern context - listen to anything by the Steeldrivers to see what I'm talking about there.

When I went to spend my iTunes cards (3 of em - people know me) I relied on the recommendations of Fred Wilson (AVC), Rolling Stone, and i also mined my own library for artists that I liked but who I only had one or two songs from.

Fred's post was interesting because he remains focused on "the album" which I find irrelevant these days. I'm just not interested in spending $15 bucks to get two or three songs I like. I'd rather rely on sampling songs, recommendation engines, and picking the ones that sound good to me. I'm buying more music than ever these days - and I can justify it because the overall quality of what I'm getting has increased because I'm not stuck with album filler tracks. Frankly I'm surprised that a seasoned venture capitalist with huge stakes in internet ventures is still buy albums. His taste is impeccable - but I used iTunes to find the 1-2 songs per album that appealed to me.

I'm aware that most of this is available in pirated format for free. As someone who has spent the bulk of my working life in industries built around intellectual property (music, software, publishing) I just can't go there. As an audiophile I also find the quality of the downloads pretty spotty. I'd rather pay the buck, know that the artist is getting something for pleasing me, and get a quality file.

I hope you enjoyed your holiday break (or are still enjoying it). Peace.

More iMixes from Lee

Summer 08
Winter 07-08
Spring 07

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December 15, 2008

Educators - Web Content is a Source for Differentiated Instruction

Randy_Wilhelm_CEO_2Today guest blogger Randy Wilhelm - CEO of Thinkronize shares insights from the 3rd Annual "Schools and Generation Net" survey.

By Randy Wilhelm

As the father of five school-age children, I am reminded daily that each child is special and each one learns differently. For instance, I have one son who learns best when he can hear the text he is reading at the same time. Another of my children is very tactile and has to touch something to understand it.

When we set out to commission – our 3rd annual “Schools & Generation Net” survey – I expected that teachers and principals well understood the critical need for differentiated instruction. However, when the results were tabulated, what made me sit up (and put down my iPhone) was the overwhelming majority (85%) that looked to the Web as a solution – and even more telling, the 60% of educators that agreed that their districts should invest more in digital resources, shifting dollars away from print materials.

The headline from the survey results, “Educators Want Web Solutions to Avoid Traditional Cookie Cutter Instruction,” points to the fact that today’s classroom is not well equipped for customized learning. Because kids learn differently and assimilate information differently, “one text for all” doesn’t cut it. Teachers need other instructional materials to help kids learn.

Today’s teachers are challenged to find resources that are both aligned to state standards and designed to engage every child in the learning process.

  • The survey found that more than 70% of principals and nearly 70% of teachers expressed a need for assistance in finding resources that meet state curriculum standards.
  • Four out of five educators (80%) agreed that they need multimedia Web resources, such as digital images, video, animation, and voice, to both stimulate and motivate their students.
In a utopian society, teachers would have the flexibility to invest in digital resources that they believed would help each child learn. But the decision doesn’t lie with them. It usually lies with the districts. And in some states, investing instructional materials dollars in digital Web-delivered resources isn’t even allowed. As David Thornburg, Futurist, Lecturer, Author and Director of Global Operation, Thornburg Center, put it, “At a time when the need for powerful educational resources has never been higher, this study of educator's needs and wants shows a strong desire to transition from print to online resources delivered through the Web.”


Bottom line? In today’s critical economy, where the squeeze is being put on everyone – including our precious schools, we are spending a disproportionate amount of dollars on print instructional materials. We need to re-look at the 1-2% of state expenditures that go toward instructional materials and the $4 billion spent on print materials and invest those dollars in digital resources that provide every child with a customized learning experience, every day.

Update: Michele King responded to this post with a practitioner's perspective on how web tools can help teachers plan for differentiated instruction.

Related Posts:

Instructional Monocultures

Print and Technology Blending

Teachers and the Internet: Five Things You Need to Know

A Wave of Change Sweeps Over the Industry (series on Technology Substitution)

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December 7, 2008

Raising Investment Capital - Strategic and Private Equity Perspectives - Education Technology

highway-rainbow-nicklen-696533-xlWhat are the prospects for raising capital for education technology companies in the current financial meltdown? Last week at the SIIA Ed-Tech Business Forum a panel of investors tackled this question. The panelists presented some solid and detailed advice for investors and companies seeking capital during the recession.

Key Points:

  • Many investors are seeing Education as a safe harbor in a turbulent market, it is seen as relatively recession resistant. Education's profile is rising as a marquee investment arena for the next 10 years - it is a good time right now for education.
  • Take in as little as possible at as light a valuation you can get because valuations are going to be low for a while.
  • The strong are going to win big in this downturn. Access to capital is going to be an important differentiator in this market.
  • Most venture firms are not looking at new deals, they are focused on down rounds and propping up existing investments. They are also all moving up the deal chain to safer investments than they make in normal times. If you are raising money be aware of this.
  • It is all about being profitable per customer in this market. Hope isn't a strategy - go get paying customers and drive a lifetime revenue model
  • Focus down on the core of what you have to provide and strip the organization down to doing just that. Have a crystal clear picture of who your customers will be, how they will find the money, and what are the essential features.
The panelists were: Chris began with an overview of the market trends. Many investors are seeing Education as a safe harbor in a turbulent market, it is seen as relatively recession resistant. He noted that there is a huge capital overhang - investors have lots of funds but are making few investments. In education fundraising is actually up this year but we are seeing deals that are over capitalized. Later on Frank made the case that this is a bad deal from the entrepreneur's side.

Most investment groups are setting the bar higher for new deals. Investors are looking for $10m Revenue and $2m EBIDTA which leaves out most K-12 Ed-Tech companies. Companies at this size need capital to invest in Sales and Marketing to scale up. Lots of education companies with good products in the last 10 years have failed because they couldn't get past this hurdle.

His slides include a list of the private equity investors in education and a list of 100 deals that have been done in the education space in the past two years.

Follow below the fold for details on each panelists comments and the audience Q&A.

Continue reading "Raising Investment Capital - Strategic and Private Equity Perspectives - Education Technology" »

December 2, 2008

Financial and Industry Analyst Views on the Education Technology Market

NFImageImportThis panel is made up of seasoned veterans of the M&A markets for Education Technology companies. They addressed the K12, Higher Education / Post-secondary, and general M&A climate.

The panelists are:

It is sponsored by Empirical Education.

Key insights:

  • Look to the UK market - it is an 18 month leading indicator of what is going to happen in the US market.
  • Professional Development is now mandatory for all solutions in the UK. Are publishers using this to hold open source at bay or is this a real switch taking place?
  • The US market is contracting - there are fewer strategic buyers because they have all merged and the Private Equity guys are sitting things out for a while.
  • Buyers don't want to take any risk right now - only companies with proven business models, strong teams, and organic growth need apply.
  • For profit higher ed is growing - the economy is actually helping with this as people look to expand their skill base.
  • Expect to see many buyers looking for bargains over the next couple of years. Don't expect to see much in the way of IPOs.
  • In K12 multiples are higher (almost double) for companies that have a strong technology component - but it has to be integrated well - it can't be a bolt on.
  • Multiples are higher for Higher Ed than K12.
For my more free form notes follow below the fold.

Continue reading "Financial and Industry Analyst Views on the Education Technology Market" »

December 2, 2008

SIIA Ed Tech Forum Live Blog #1

125x125I will be blogging today from the Software Information Industry Association's Ed Tech Forum 2008. The event is taking place at a monument to mid-20th Century American hegemony - the Princeton Club in New York.

This is the first year they have had a real blogger friendly environment - they have set up a table with power and easy access. The other bloggers here are Annie Teich and Ken Royal. Several of us will also be tweeting the event - look for the tags edtech08 and #etbf.

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