The Education Business Blog

It has been a while since I did a round up of blog articles, time to clean a few items out. Rather than dump a long list I've picked four articles I've found particularly interesting in the past few weeks.

Matt Mihaly over at The Forge notes that MMO's/Virtual Worlds are some of the most valuable private tech firms in the world. I would add to Matt's observation that 3 of the 4 firms he cites in the top 20 are for kids. Silicon Alley Insider's original article is here.

Chris Anderson over at The Long Tail has an interesting take on the decline of the newspaper industry that is directly relevant to education publishing. Sure, readership is down, but at $45b it is still twice as big as Google and Yahoo combined. The money quote:

The truth is that the newspaper business is still a huge industry and will be around in one form or another for the rest of my life. That is not to dismiss the declines, but only to note that there's still a lot of money there and what is required is strategic change, not giving up the ghost.

New information is like opium? Wikipedia as an act of love? Will Richardson, as ever, is interesting.

The Happy Worker Kit - coming to an office near you soon. Funny.

Virtual Reality and Education have a long and checkered history.

On-line worlds give students opportunities to experience things that would be too expensive, too dangerous, or too time consuming in the "real" world. It allows us to distill an experience into it's essence while allowing learners to be active agents rather than passive recipients.

That said I would argue that the word "virtual" has little or no meaning for today's students. It is an artifact from a time when the internet was not a pervasive presence. In todays on-line social spaces teens are making friends, sharing experiences, flirting, competing, earning status, and defining their identities. There is very little that is "virtual" about any of this for them - it is just one more aspect of reality.

As anyone who has spent more than an hour or two developing an on-line avatar can attest you begin to invest your identity in that character - it starts to have a "real" world impact on your self-perception. As a testament to this one on-line world for teens knows that if they can get students to visit at least 10 times they will be on the site for 2-3 hours a week for at least 18 months. Once the on-line identity has progressed past a certain point it begins to address real needs for recognition, status, play, and identity.

For publishers this means thinking of ways to tap these virtual worlds to support the core goal of teaching in the classroom. How much could you improve outcomes if you could find a way to have students voluntarily engaging for an additional 2-3 hours a week for a year and a half? Those improved outcomes are very real, not virtual.

Seeing virtual and real world experiences as separate is an outdated paradigm that may be limiting what you can do with your products to improve learning.

Here is some food for thought from Seth Godin on how social networking can help us organize. His main point - the side in an argument that is better organized usually wins. Whether your issue is education reform, textbook and software adoption, privatization, highly qualified teachers, NCLB, or any of the other issues of the day there is a worthy nugget of wisdom in his thinking.

What Happens When We Organize?

As Seth points out these tools upset the power dynamic and if harnessed can lead to positive change.

On caveat - once you engage be prepared to go on forever. These issues are never permanently resolved - and that is probably as it should be. In an arena as complicated and nuanced as learning no one has a monopoly on the truth.

Another caveat - organization is just a tool for change, not necessarily a tool for doing good. Witness email - the spammers are better organized than the rest of us and they are killing it. So - be the change you want to see and find others who want the same things you do.

Here are a couple of places to start:

Classroom 2.0 - For all of us
EduCon - For educators
We Are Teachers - For teachers
AEP and SIIA Education Division - For publishers

Come on - join the conversation!

A family member - who works in a Texas middle school - forwarded this bit of wit and wisdom to me today.

A teacher dies and goes to Heaven. When she gets there, she meets Peter at the pearly white gates.

Peter says to her, 'Welcome to Heaven. Let me give you an orientation first.'

So, Peter takes her to some beautiful mansions. The teacher asks, 'Who lives here in these beautiful houses?' 'These are for doctors. They did a lot of good on Earth so they get a nice mansion,' replied Peter.

Peter takes the teacher to some more mansions. These were more magnificent than the first. 'Wow, who lives here?' 'These mansions are for social workers. They did a lot of good on Earth but didn't make a lot of money so they get a better house.'

Peter took the teacher to some more mansions. These were the most gorgeous homes she had ever seen. They had huge columns, well-manicured lawns, beautiful stained glass windows; the works! 'These are the most beautiful homes I have ever seen,' exclaimed the teacher, 'Who lives here?'

'Teachers live here.' said Peter, 'They did much good on Earth and received very little money so they get the best houses in all of Heaven.'

'But where are all of the teachers?' inquired the teacher.

Peter answered, 'Oh, they'll be back soon. They're all in Hell giving a TAKS test.'

An instructional monoculture is a world where all children are expected to learn the same things, the same way, at the same time.

Are we building instructional monocultures in our schools? By we I mean publishers, policy makers, and district level decision makers. The forces of conformity are driving hard against the need for instructional diversity.

More importantly in the Web 2.0 world is it even possible to assert this level of control? Is it an effort doomed to failure as Citizen Marketers invade traditional publishing and turn it on it's ear.

What may save us all from ourselves is the emerging Web 2.0 culture of mashups, collaboration, open source, and people empowered as digital publishers. As publishers this directly threatens our current business model and the short term temptation is to dig in and try to protect it. But as many other industries have already learned the forces at play here are inexorable.

Agricultural monocultures are an efficient way to drive up yields in the short term. In computer science monocultures are universally used platforms (like Microsoft). In both cases the by standardizing (recognize that word?) you gain significant efficiencies. But you also create fragility and susceptibility to catastrophe. The Irish Potato Famine is an agricultural example. In computing almost all viruses are on Windows.

Just as genetic diversity in a population decreases the chance of a single disease wiping out a population, the diversity of software systems on a network similarly limits the destructive potential of viruses. - Wikipedia

Textbook publishers have assumed that their materials were complete systems used by teachers. In reality teachers have adapted and blended the materials with other resources. But each year the package of materials around a textbook becomes more complex and larger (and more expensive) as the product tries to be all things to all people.

Policy makers, in a vain attempt to assert control and drive standards, have become increasingly strident in their push to have every moment of every school year scripted and directed by a committee of designated experts. To abet this some have deliberately bred a mistrust of teachers - "we can't have them making decisions..." In an unholy alliance with adoption committees we have seen attempts to drive a single direct instruction product across an entire state (CA) and by design drive all other approaches out of the classroom.

District decision makers, under the gun to deliver on the promises of NCLB have seized more and more control from school sites in selecting supplemental materials. Even when they know teachers need some latitude their fear of failing AYP drives them to assert more control.

But what students really need are individual instruction plans - and plenty of people are working on making that a possibility. But until we change how we create materials, how they are adopted, and the decision making process that select resources we won't make much progress on this promise. Also - if we are going to individualize instruction we are need to empower teachers to make decisions.

In a world that is changing rapidly having a monoculture is a recipe for disaster. We need to be able to adapt to quickly shifting priorities and needs. Biological systems do this by promoting diversity - the more options you have to respond the more adaptable and resilient you are.

Does this mean that standards don't have a place? Absolutely not. There are clear taxonomies of knowledge and logical ladders of learning that are efficient. But - how we move through those should be open to variations in learning style, timing, context, culture, and sometimes just whimsy.

There - I feel better. Rant complete (for now).

Here are a few suggestions for publishers on how to build products that fit into the Web 2.0 culture rather than fight it.

New York, Texas, California, and Florida have opted out of No Child Left Behind (NCLB) and will be abandoning all high stakes testing. It is unclear at this time if other states will follow, although indications from across the political spectrum are clear there is strong interest.

In a joint press conference the Chief State School Officers for the big 4 expressed a commitment to move the money they are currently spending on high stakes testing into Art, Music, and Intramural Sports.

"Frankly we were not seeing real gains. We kept tweaking the tests and measurements to give the illusion that progress was being made - but at the end of the day it was the same old same old" stated one Chief. Another added that it was difficult to measure whether the tests were really making a difference. As he pointed out - "the mortgage crisis was driven by people educated 15-30 years ago, it is hard to see how today's students could be dumber than that."

In related news Pearson announced that in response to the announcement that they have added Video Professor to their eLearning line-up and are excited about the opportunity to start adding the Pearson portfolio into the beloved late night cable advertorials. "We think NovaNet and Pearson Inform will be big hits with this audience and we are excited to be extending our elearning reach into new markets."

They plan on rolling out new video products targeted at the revived art, music, and drama markets. The announcement stated "Schools have thousands of laserdisc players in their inventory and we are proud to offer them a new use for this technology. Think of it as Gray-Ray and we all win!"

In response to these developments a spokesman for Houghton/Harcourt sniffed that this was a clear sign that it is time for Pearson to drop out of the race for dominance so that the nation can come together for the fall back to school season. He then added that if Pearson was as experienced as they keep claiming to be why did they buy the now moribund testing side of Harcourt? He added "Books, books, books - thats where we see all the action and growth over the next 15-20 years. Glad we dodged that assessment bullet in the Harcourt acquisition."