Target Market - Niche Experiment - How Small Can You Go?

Home > Marketing Management > Target Market - Niche Experiment - How Small Can You Go?

Posted On: September 14, 2007 by Lee Wilson

Target Market - Niche Experiment - How Small Can You Go?

Can you build a target market for taco fine art photography? Bobby Henderson is trying it in an attempt to answer the question

"Is there a niche so small that it will fail because it's so small?"

Think about this in the context of my article on selecting a target market. In the age of social media this is no longer a joke (ok - only a bit of one).

When was the last time your organization made some really hard choices about focusing on very specific customers? Are you willing to say "no" to be more focused? Are you #1 in the niche you have defined or are you trying to be something to everyone and limping along?

Posted by Lee Wilson | Permalink | Email This Post | Comments (0)

Posted In: Marketing Management

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Name:

Email Address:

URL:

Remember personal info?

Comments: (you may use HTML tags for style)

About

Lee Wilson is President & CEO of PCI Education in San Antonio. He has spent two decades in the education business at Apple, Chancery, Pearson, Harcourt, and Headway Strategies. This blog covers strategy, products, marketing, and sales issues for technology and print publishers.

The Education Business Blog

Published by K12 Education Market Consultant Lee Wilson